Framesi

a family owned and run company devoted to the beauty of hair for over a half century.
an objective that began and grew exclusively for the professional market.
a mission geared specifically towards the success of the hairstylist.
an organization that provides everything the hairstylist requires - ranging from products to technical aids, salon furnishings, professional attire, fashion and trend collections, major events and all inclusive training and professional guidance.
the appeal of "Made in Italy", a taste and style that is the expression of an art, a fashion and creativity, a quality that is appreciated worldwide.
the prestige associated with a multi-national company with support, offices, distributors, agencies and production units on every continent.
the passion of a team of people all sharing the same ideals.
the strength of a work group with concrete and measurable objectives for growth and progress.
the encouragement given to individual abilities, and respect for the distinctive characteristics of each and every individual.
the value of the personal touch in every relationship and project.
a company culture based on loyalty, honesty and openness.
products with quality standards that rate amongst the highest in the sector.

vast resources dedicated to the research and development of highly advanced formulations.
state-of-the-art production technologies.
highly specialized staff for preparation and production.
collaboration with prestigious Italian universities and major American scientific institutes.
high quality ingredients subjected to continuous chemical and micro-biological checks and testing.
sixty-five control tests performed prior to bringing a product to market.
maximum hygiene and safety in the production and packaging of all formulations.
in-depth market research that takes into account the needs of the hairstylist as well as the end user.
packaging designs that are both functional and elegant.
comprehensive literature on product features, performance and instructions for use.
effective communication aids designed to engage the customer.

Italian Style Framesi and Italian Style Energy - two distinctive styling teams whose skills are recognized around the world.
"fashion projects" founded on multi-disciplinary studies are released every six months, using the feedback from experts that are engaged from various sectors to analyze society, tastes and fashion trends that influence choices being made by the public.
the "Collection Concept" has proven to be the most effective process to promote the specialized nature of hair styling by providing guidelines and proposals motivated by new trends in styling and colouring technique.
a work method successfully tested for over 25 years.
comprehensive beauty service that offers salon customers complete professional advice.
all the required tools and aids for the full in-salon fashion experience: technical manual, collection book, DVD, posters, news and large banners.
hairstyling solutions that are portable, flexible and easy to personalize.
the fascination of major shows that attract professional operators from around the world.

the fascination of major shows that attract professional operators from around the world.
competent and professionally recognized teachers and instructors.
a calendar of over 1000 scheduled courses and seminars.
course subject matter that is complete as it relates to the hairstyling profession from both the styling and business aspects.
effective and proven industry teaching methods.

direct and personal relationship promotes mutual growth and understanding.
a personalized approach that strengthens the bond for a business association.
expert technicians for complete professional advice both before and after sales.
the acknowledged right to always receive the assistance of a qualified sales force.
a genuine interest in the success of the salon.
a commitment to develop the salon's strong points and overcome negative issues.

creative development plans from conception to realization.
unique initiatives designed to enhance the prestige of the image of an individual salon.
short, medium and long-term projects for improving management, marketing, quality of staff, work methods and fashion offerings.
targeted campaigns that give visibility to the salon by using customized promotional aids.
a precise study of the contents, form and timeframes of communications to improve the use of these resources.

a reserved seat is always available at major Framesi events for the hairstylist who keeps abreast of fashion.
prestigious and innovative appointments.
many unique experiences ranging from the spectacular presentation at Cosmoprof to the annual Fashion Show.
organization and content designed by top professionals from various sectors to meet the needs of the hairstylists.
the opportunity to meet with colleagues from around the world for meaningful exchanges of ideas and sharing of experiences.

availability of all supplies used in today's salons to meet the technical and communication needs of the hairstylist.
recognizing the ever-increasing importance of merchandising materials to support the salon market economy.
Framesi Interiors: refined design for comfortable and functional furnishings.
Framesi Fashion: the fashion for staff that personifies the image of the salon.
Framesi Accessories: professional, ergonomic, high quality tools designed for safety and efficiency in the salon workplace.